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Restaurant chain Chef Fei removes controversial slogan amid online scrutiny_我的网站

一 |     (ECNS) -- Hunan cuisine restaurant chain Chef Fei has begun removing its long-running slogan, "National King of Stir-Fried Pork," following widespread online debate over how the title was awarded.    Chef Fei (Feidachu), which operates more than 200 restaurants across China, has come under scrutiny in recent days over the slogan -- prominently used in its branding for nearly six years.    The title was awarded in late 2020 by the China Cuisine Association following an entirely online "National Stir-Fried Pork Competition."    Contestants were required to submit a three- to five-minute cooking video along with photos of their dishes. The final results were based equally on public online voting and scores from professional judges who assessed the submissions remotely, with no live tasting or blind taste test involved.    Chef Fei founder Fei Lianghui received 19,278 public votes, ranking first in the competition and earning the title "National King of Stir-Fried Pork."    The phrase was subsequently displayed beneath the Chef Fei logo at its restaurants and was also chanted by staff when serving the chain's signature dish, stir-fried pork with chili peppers.    After details of the competition's judging process resurfaced on Chinese social media in early August 2026, the issue quickly became a trending topic.    Critics questioned how the taste and quality of a dish could be properly judged based solely on videos and photos. Legal experts also raised concerns that the phrase "National King" could be interpreted as an absolute or superlative advertising claim, potentially placing it in a gray area under China's advertising regulations.    Questions were also raised over the commercial use of the title, as the original award was granted to Fei Lianghui as an individual rather than to the restaurant chain itself.    Reporters have since noticed signs that Chef Fei is quietly phasing out the slogan. The phrase has disappeared from the brand's official customer service messages.        At several restaurants in Beijing, the slogan could still be seen on printed menus, but it was no longer used in in-store broadcasts. Some interior walls also showed signs that promotional wording had been removed, while staff had stopped referring to the title when serving the signature dish.    (By Helen Mo, intern Xu Wenda)                    。2018年1月11日，2018年12月8日凌晨2时23分，中国探月任务的第四颗月球探测器嫦娥-4号在西昌卫星发射中心成功发射了改装的长征B号运载火箭，进入地月转移轨道，开始了登月之旅。2019年1月3日上午10时26分，嫦娥四号月球探测器成功降落在软土上。

二 | 这是人类首次成功登上月球背面，并通过“喜鹊桥”中继星返回世界上第一张近距离月球背面照片，揭开了古老月球背面的神秘面纱。今天，中国国家航天局发布了一段“嫦娥四号”探测器真正着陆的视频。

三 | 第一张照片记录了人类探测器首次登月的整个过程。我们来看看。要观看视频，请单击此处。

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Published on:12:21:46