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从“好用”到“好生活”：安华卫浴登陆国家级平台，为大国人居提供新方案_我的网站

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    An exhibitor showcases Ethiopian coffee beans at the 2026 Dianchi International Coffee Culture Carnival in Kunming, Southwest China's Yunnan Province, on August 9, 2026. Photo: VCG It has been three months since China becomes the first major economy to grant unilateral, comprehensive zero-tariff treatment to all African countries with which it maintains diplomatic relations, as well as all least developed countries having diplomatic ties with China. Effective May 1, China extended the favorable policy to 53 African countries. Two African diplomats stationed in China have shared with the Global Times about the benefits of China's policy, particularly in trade of coffee, as well as China's exemplary role in promoting cooperation among Global South countries.
    Aziza Geleta, Deputy Head of Mission of the Ethiopian Embassy in China Photo: Courtesy of the Ethiopian Embassy in China Aziza Geleta, Deputy Head of Mission of the Ethiopian Embassy in China, told the Global Times that the trade policy demonstrates China's commitment to strengthening mutually beneficial economic cooperation with Africa.
For Ethiopia, which is believed to be the birthplace of coffee, this initiative presents significant opportunities. 
"Coffee is not only our leading agricultural export but also an integral part of our cultural heritage. For centuries, Ethiopians have preserved a unique coffee tradition, where families and neighbors gather to prepare and share coffee in a ceremony that symbolizes hospitality and friendship in community," Geleta said. 
With improved market access, Ethiopian coffee exports to China are expected to grow substantially. China has become one of the world's fastest-growing coffee consumption markets and is now Ethiopia's third-largest coffee export destination, Geleta noted.
In 2025, China's coffee industry was valued at 354.9 billion yuan ($52.63 billion), up 13.3 percent year on year. Annual per capita consumption rose from 22.24 cups to 28.57 cups, while the value of coffee bean imports increased by 73.9 percent year on year, according to the 2026 China Urban Coffee Development Report released in July. 
The Ethiopian diplomat believes China's zero-tariff policy will enhance the competitiveness of Ethiopian coffee, increase export earnings, and encourage greater investment across the coffee value chain, including processing, packaging, branding, logistics and quality certification. 
Since July 20 this year, China has granted full market access to coffee beans meeting quarantine requirements from all African countries that have diplomatic ties with China. The full market access is regarded as a landmark achievement in China-Africa cooperation on agricultural market access.
Geleta said that Ethiopia warmly welcomes this landmark policy. Having joined China's zero-tariff arrangement in 2024, the East African country has already witnessed its positive impact on bilateral trade and economic cooperation.
"The policy goes beyond tariff preferences. It demonstrates a practical commitment to South-South cooperation based on mutual respect, shared development and win-win partnership," Geleta noted. 
It creates new opportunities for African countries to diversify exports, strengthen productive capacity and participate more actively in global value chains, the diplomat said. 
As members of the Global South, Ethiopia and China share a common vision of promoting inclusive and sustainable development. This zero-tariff initiative establishes a valuable benchmark for building agricultural trade rules that better reflect the development needs of emerging economies, she noted. 
It also complements the objectives of the FOCAC and the African Continental Free Trade Area (AfCFTA) by supporting greater regional integration and international market access, said Geleta. AfCFTA is a flagship initiative of the African Union designed to transform the continent into the world's largest free-trade area, per the AU.
From Geleta's observation, the market access granted by China is not merely a trade policy, but also a practical example of development cooperation that benefits ordinary people.
Coffee farming sustains millions of Ethiopian households, so greater access to China's market bears direct significance for poverty alleviation, rural advancement and national economic transformation. The policies foster steady demand for Ethiopian coffee, increasing farmer's earnings and bolstering rural community resilience, she said. Such gains closely echo the China-proposed Global Development Initiative, which emphasizes poverty reduction, food security, inclusive growth and sustainable development. 
The diplomat said Ethiopia welcomes Chinese investment in agricultural processing, cold-chain logistics, food manufacturing and value-added industries in Ethiopia. Such investment will support industrialization, technology transfer and job creation while strengthening resilient supply chains, Geleta added. 
    Ambassador of Lesotho to China Mapaballo Lydia Mile Photo: Courtesy of the Embassy of the Kingdom of Lesotho in China Ambassador of Lesotho to China Mapaballo Lydia Mile told the Global Times that the zero-tariff policy since May is "a direct, tangible deliverable of the commitments made under the Forum on China-Africa Cooperation (FOCAC) framework. It transitions the rhetoric of 'win-win cooperation' into practical policy."
Mile said the policy provides a structured, phased approach to reducing trade difficulties and securing institutional guarantees. "It perfectly embodies the strong, historical foundations built through FOCAC over the years to forge a modernized, forward-looking economic future."
Amid comments saying that African countries still face challenges beyond tariffs, including logistics, standards and market-access capacity, Ambassador Mile of Lesotho said that tariff reduction is a necessary condition for trade expansion; however, more conditions are required to reach deals. 
Take Lesotho, a landlocked country, for instance. The country faces acute logistical hurdles and high transport costs. Complying with sanitary and phytosanitary measures, as well as quality standards remains a massive challenge for many enterprises in Lesotho. 
To fully benefit from the favorable tariff policy, Mile pointed to systemic technical support for African exporters, targeted investments in agro-processing, and enhanced trade facilitation. 
"Initiatives recently introduced by China Customs, such as the 'Green Channel 2.0' for agricultural products and expanding authorized economic operator mutual recognition capacity building, are exactly the types of institutional support needed to overcome the non-tariff barriers," she elaborated. 
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　    一键部署OpenClaw        近日，安华卫浴荣登 CCTV-1 综合频道。标志着这一深耕行业二十余年的卫浴品牌正式登陆国家级权威传播平台，开启品牌发展的全新篇章。

二 |         国家级平台背书，彰显卫浴行业标杆地位    《大国品牌》是中央电视台综合频道（CCTV-1）于 2017 年 7 月 1 日推出的一档品牌类节目，以“中国品牌·世界共享”为理念，旨在贯彻落实“品牌强国”国家战略。作为通用品牌权威背书栏目，《大国品牌》以中央广播电视总台国家级传播平台为核心依托，助力中国品牌国家队实现高端化、全球化、可持续发展。    此次入选《大国品牌》，是国家级平台对安华卫浴二十余年技术积淀、智造实力与国民口碑的权威认可，彰显了安华卫浴在中国卫浴行业的标杆地位与国货品牌担当。这不仅是一份荣誉，更意味着安华卫浴将在“国家平台、国家使命、国家形象”的引领下，承载起引领产业创新、定义未来人居的期待，实现从产品市场引领者向品牌价值与标准定义者的关键跃升。    二十余载，专注国人卫浴生活品质提升    ANNWA 安华卫浴，成立于 2003 年，总部位于广东佛山。品牌以“生而年轻，只为出色”为品牌主张，致力于通过智能科技、时尚设计、人性化功能和最优服务，带给用户更年轻时尚的生活体验。    “二十年，两代人，只做一件事——让中国人的卫浴生活再好一点。”这正是安华卫浴始终坚守的品牌初心。历经二十余年发展，安华卫浴已成长为国内具有实力和影响力的年轻态卫浴品牌，产品涵盖智能坐便器、浴室柜、淋浴房、五金龙头等全品类。

三 |     品牌围绕“智能科技、时尚设计、人性化功能”三大核心支点，构建起强大的产品创新体系，先后斩获德国 iF 设计奖、红点奖、沸腾质量奖等多项国内外权威荣誉。在智造方面，安华卫浴不断推动生产数字化智能化转型，研发了全国首条整装卫浴柔性自动化生产线，持续夯实品质根基。    大国品牌赋能，开启品牌发展新征程    此次，安华卫浴品牌荣登 CCTV-1 综合频道《大国品牌》故事，全国观众通过镜头深入了解这一大国品牌如何以智能科技与匠心品质，为年轻家庭打造理想卫浴空间。    立足大国品牌全新高度，安华卫浴同步推进品牌战略全面升级。2026 年，品牌发布 N1Pro 店态全新门店形象，以年轻化、场景化、标准化的终端美学体系，重构高端卫浴沉浸式体验。同时，安华卫浴持续深化渠道布局，先后与西北家居标杆卖场大明宫实业集团等达成深度战略合作，以大国品质赋能终端、以优质服务回馈市场。        业内人士指出，安华卫浴此次入选 CCTV《大国品牌》，不仅意味着其品牌建设迈入全新高度，更标志着中国卫浴行业在“品牌强国”战略引领下，正加速从产品输出向品牌价值输出转型。在国家级平台的赋能下，安华卫浴有望以更高的标准参与定义未来中国乃至全球的人居生活方式，为“大国人居”提供更优的解决方案。    

            

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