EconoScope | 'Chinamaxxing' reshapes inbound travel to China_我的网站
一 | 据CNBC报道，英特尔首席财务官兼临时首席执行官Bob Swan周四对CNBC表示，由于其个人电脑业务多元化，并在自主驾驶等领域进行了战略性收购，公司的潜在市场已大幅增长。 (ECNS) -- "Chinamaxxing," a social media buzzword describing immersion in all things Chinese, is reshaping inbound tourism as more international visitors move beyond sightseeing to embrace culture, technology and daily life. Jin Zhun, associate research fellow at the National Academy of Economic Strategy, said the rapid emergence of terms like "Chinamaxxing" reflects the growing range of experiences available in China and signals that China travel is becoming a global trend.
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According to data from the National Immigration Administration (NIA), more than 22.91 million foreign nationals entered China in the first half of 2026, up 20.4% year on year. Of these, 17.815 million entered visa-free, accounting for 77.7% of all foreign arrivals. NIA said that the top 10 source countries for inbound foreign travelers were South Korea, Russia, Malaysia, Vietnam, Thailand, Singapore, the United States, Japan, Mongolia and Australia. Inbound spending has surged. Alipay data shows tourist consumption rose 72.9% year‑on‑year since June. Shanghai customs processed 253,000 departure tax refund applications in H1, nearly triple last year, with refunded goods worth 23 billion yuan ($3.2 billion). Rather than simply checking destinations off a list, visitors are tailoring traditional outfits, picking spring tea leaves, or joining locals for early‑morning Baduanjin exercises in parks. Tech tourism is also booming: NEV factories have welcomed more than 250,000 visitors since opening to the public in 2024, while humanoid robot performances and rocket launches at Wenchang have become highlights for overseas travelers. As The Guardian observed, China is sending a clear message: Come here and judge China for yourselves. From "China Travel" to "Chinamaxxing," the evolution of these buzzwords reflects a broader shift in how foreigners perceive China. Instead of viewing the country through online content alone, more people are choosing to experience it firsthand and form their own impressions. (By Gong Weiwei) 。”这是该公司有史以来最大的潜在市场，”斯旺告诉CNBC疯狂资金的主持人吉姆·克莱默。在因特尔前首席执行官布莱恩·克萨尼奇违反公司政策辞职后，斯旺暂时接任首席执行官。他说，英特尔过去认为，它在个人电脑市场占有90%的市场份额，这是一个“增长相对缓慢的市场”。他说：“在这个市场上，我们将技术应用到新领域的机会在一定程度上受到我们对自己了解的限制。”在过去的几年里，我们相信我们在3000亿美元（潜在市场）中，我们拥有90%的股份。但是现在我们发现我们没有90%的股份，我们只有25%的股份。Swan说，新的理解是在英特尔进入数据管理、物联网和不断增长的自主驾驶领域后达成的，这一点在2017年收购自主驾驶技术供应商Mobileye后得到了强调。
。”这是该公司有史以来最大的潜在市场，”斯旺告诉CNBC疯狂资金的主持人吉姆·克莱默。在因特尔前首席执行官布莱恩·克萨尼奇违反公司政策辞职后，斯旺暂时接任首席执行官。他说，英特尔过去认为，它在个人电脑市场占有90%的市场份额，这是一个“增长相对缓慢的市场”。他说：“在这个市场上，我们将技术应用到新领域的机会在一定程度上受到我们对自己了解的限制。”在过去的几年里，我们相信我们在3000亿美元（潜在市场）中，我们拥有90%的股份。但是现在我们发现我们没有90%的股份，我们只有25%的股份。Swan说，新的理解是在英特尔进入数据管理、物联网和不断增长的自主驾驶领域后达成的，这一点在2017年收购自主驾驶技术供应商Mobileye后得到了强调。
