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外国媒体新闻：AMD 300/400系列AM4主板或PCIe 4.0可以通过BIOS升级_我的网站
一 | 在今天的AMD主题演讲中，这位官员没有宣布期待已久的7NMZen2处理器。AMD首席执行官苏子峰（su zifeng）表示，第三代Ryzen处理器将于今年中发布，并将是第一个支持PCIe4.0的处理器。外国媒体tomshardware.com在CES网站上采访了主板制造商，了解到AMD 300/400系列AM4主板可以通过BIOS升级PCIe4.0。
The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views.
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad.
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image.
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
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二 | AMD在其CES主旨演讲中重申，将在2020年之前支持AM4主板，因此新的Ryzen处理器将与现有主板向后兼容。Tomshardware.com在CES 2019年与几家主板供应商交谈后表示，他们中的许多人已经在300和400系列AMD主板上成功测试了PCIe4.0，这意味着可以通过简单的BIOS更新来启用该功能。国外媒体称，在BIOS更新解锁功能后，旧主板提供了PCIe4.0x16连接到主板的第一个插槽，但剩余的插槽仍然是PCIe3.0。这意味着离CPU最近的PCI插槽将很容易支持PCIe4.0，而其他插槽（包括M.2端口）将以PCIe3.0速率运行。
三 | AMD自己的RadeonVega VII将是市场上第一款支持全带宽PCIe4.0的设备。它将于2月7日以699美元（4760元）的价格出售。相关阅读资料：AMD 7NM Ryzen处理器年度发布：对PCIe 4.0的开创性支持，AMD Radeon VII发布，首个7NM显卡，Super RTX 2080。
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Published on:05:37:35
