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Moviegoers visit a cinema in Shenyang, Northeast China's Liaoning Province, on August 10, 2026. Photo: VCGAs China's summer movie season enters its final month, a sharp divide is emerging at the box office: A handful of highly anticipated films are drawing strong audience interest, while other titles have opted for release delays or full withdrawals amid fierce market competition.
Among the films currently gaining the most momentum, Chinese comedy-drama Once Upon A Time in the Middle East stands out.
Starring Shen Teng, directed by Wen Muye and produced by Ning Hao, the film began preview screenings this weekend ahead of its official release on Tuesday, with preview box office surpassing 100 million yuan ($14.82) as of Monday.
Meanwhile, Christopher Nolan's latest film The Odyssey, which is set to hit Chinese theaters on August 19, has started preview screenings in several cities, drawing strong audience interest. Preview screenings in some cinemas in major first-tier cities reached a peak occupancy rate of 100 percent, setting a new record for preview screenings in China.
Many moviegoers have struggled to secure tickets for the Hollywood epic. Lin Xiao, a Beijing resident who attended an IMAX preview screening on Saturday, told the Global Times that she began searching for tickets for The Odyssey three days in advance but found that many premium IMAX theaters had already filled most of their best seats.
She eventually chose a cinema in Beijing's Chaoyang district, where audiences even had to line up before entering the theater.
Despite the difficulty in finding tickets, Lin said the film was worth watching because of its storyline, sound effects and overall cinematic experience. She plans to see it again after its official release.
Lai Li, an analyst at ticketing platform Maoyan, told the Global Times that the two films are currently emerging as the main competitors for this summer's final box-office championship.
However, the accessible storyline and strong cast of Once Upon A Time in the Middle East could help it attract a wider demographic, while The Odyssey may face higher viewing requirements due to its high reliance on IMAX screenings and a storyline rooted in classical literature.
The standout performances of these titles add to an already strong summer season.
According to data from Maoyan, China's 2026 summer movie season - from June 1 to August 31 - had generated more than 8.7 billion yuan ($1.3 billion) in total box-office revenue, including presales, as of 8 pm on Monday.
The top three films during the period currently are Stephen Chow's Kung Fu Soccer with 2.26 billion yuan, animated fantasy-comedy All Wishes Come True! with 1.44 billion yuan, and Sony's Spider-Man: Brand New Day with 1.27 billion yuan.
A dedicated booth for Spider-Man: Brand New Day at a cinema in Beijng's Chaoyang district Photo: Li Hang/GT

A dedicated booth for Spider-Man: Brand New Day at a cinema in Beijng's Chaoyang district Photo: Li Hang/GTAdditionally, the summer box office has exceeded 100 million yuan per day for 30 consecutive days.
The summer movie season in 2025 generated 11.96 billion yuan in total box-office revenue.
Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, predicted that 2026's tally would remain at least on par with 2025's performance and could potentially exceed it.
However, the success of these top earners has also highlighted the intense competition facing other releases.
Most recently, the mystery film Mystery of Chang'an announced on Wednesday that it was moving its release from Saturday to August 22, following what the team called a careful reassessment.
Two days later, the official account for Flow, the Golden Globe-winning animated feature, said its planned August 15 re-release in the Chinese mainland would be postponed and rescheduled for a later date.
They join a growing list of titles squeezed out of the summer race, including the re-release of Kill Bill: The Whole Bloody Affair.
As for now, at least nine films have either withdrawn from their scheduled release dates or postponed their premieres, in what some media outlets have described as one of the largest waves of film withdrawals in recent years.
The withdrawals reflect both common challenges facing the industry and the individual circumstances of each production, Zhang said, noting that a major factor behind many of the schedule changes has been box-office pressure.
In previous cases, films that performed significantly below expectations after release often chose to leave the crowded market rather than continue competing for limited audience attention.
By changing their release dates, producers hope to avoid further losses and seek a more favorable window for a second chance.
"Withdrawal is a natural decision for a film seeking to stop losses," noted Zhang.
The trend also reflects the intense competition during the summer movie season, traditionally one of China's most important periods for theatrical releases.
With multiple major productions competing for audience attention, films with weaker market momentum can quickly lose screening slots and exposure, Zhang said.
Beyond Once Upon A Time in the Middle East and The Odyssey, the Chinese film market still has several new titles set to hit cinemas in the coming weeks.
。　　贵阳8月23日电 (记者瞿宏伦)随着满载约2800吨磷酸一铵化肥的48009次货物列车23日从贵阳改貌站缓缓驶出，一路向北直奔3000公里外的黑龙江绥化站，标志着贵阳铁路物流中心的“运仓配”物流新模式迎来实战检验。一条灵活高效、保供稳价的跨区域农资物流新通道正式打通。

B | 　　以往，贵州化肥发往东北，主要依赖传统的“铁水联运”模式。

C | 货物先要经铁路运到港口，再等船期走海运，到港后还需再次装卸转运，全程耗时近两个月。

D | 漫长的运输周期导致企业不得不提前备货，将大量化肥长期压在港口“以船、箱代库”，不仅占用大量资金，而且货物极易因天气、船期延误而错失最佳销售时机。　　针对这一痛点，贵阳铁路物流中心创新推出“运仓配”模式，将服务触角向前端延伸。通过在改貌站设立“内陆前置仓”，企业可根据东北市场的实际订单情况，提前将货物发运至仓内集结。一旦终端有需求，立马组织装车，全程铁路直发。“运仓配”模式将发运到交付的时间压缩至十天左右，通过提前集结、想走就走，实现了由“多方转运”到“一路直达”的根本性转变。　　时效的大幅提升，带来的是企业资金周转和市场响应能力的全面跃升。以此次首发为例，企业不再需要承担港口长期仓储费用和货物滞压的资金利息。同时还可根据市场实际需求，实行小批量、多批次、快节奏的灵活发运。

E | 　　“传统铁水联运模式下，我们的货物要先到港口等船期、走海运，全程耗时将近两个月。现在通过前置仓直发十天左右就能到客户手里。从现在到年底，采用这个模式能为我们节省总运输成本约60万元。”贵州磷化集团相关负责人算了一笔账。时效提升的背后，带来的是资金占用大幅减少、市场响应显著加快的共同效应。　　“40车化肥的顺利首发只是开始，后续我们将根据客户需求持续组织发运。”贵阳铁路物流中心相关负责人表示，为确保这批农资安全送达，铁路部门已建立全程追踪机制，对列车运行状态进行实时监控，持续优化前置仓作业流程，提升装车效率。