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EconoScope | 'Chinamaxxing' reshapes inbound travel to China_我的网站

A |     (ECNS) -- "Chinamaxxing," a social media buzzword describing immersion in all things Chinese, is reshaping inbound tourism as more international visitors move beyond sightseeing to embrace culture, technology and daily life.    Jin Zhun, associate research fellow at the National Academy of Economic Strategy, said the rapid emergence of terms like "Chinamaxxing" reflects the growing range of experiences available in China and signals that China travel is becoming a global trend.        

    According to data from the National Immigration Administration (NIA), more than 22.91 million foreign nationals entered China in the first half of 2026, up 20.4% year on year. Of these, 17.815 million entered visa-free, accounting for 77.7% of all foreign arrivals.    NIA said that the top 10 source countries for inbound foreign travelers were South Korea, Russia, Malaysia, Vietnam, Thailand, Singapore, the United States, Japan, Mongolia and Australia.    Inbound spending has surged. Alipay data shows tourist consumption rose 72.9% year‑on‑year since June. Shanghai customs processed 253,000 departure tax refund applications in H1, nearly triple last year, with refunded goods worth 23 billion yuan ($3.2 billion).    Rather than simply checking destinations off a list, visitors are tailoring traditional outfits, picking spring tea leaves, or joining locals for early‑morning Baduanjin exercises in parks. Tech tourism is also booming: NEV factories have welcomed more than 250,000 visitors since opening to the public in 2024, while humanoid robot performances and rocket launches at Wenchang have become highlights for overseas travelers.    As The Guardian observed, China is sending a clear message: Come here and judge China for yourselves. From "China Travel" to "Chinamaxxing," the evolution of these buzzwords reflects a broader shift in how foreigners perceive China.    Instead of viewing the country through online content alone, more people are choosing to experience it firsthand and form their own impressions.    (By Gong Weiwei)                    。    (ECNS) -- China's zero-tariff policy for all 53 African countries with diplomatic ties has yielded over 730 million yuan (about $106.6 million) in import savings at Guangzhou Customs in the first three months since its implementation, according to customs data released on Wednesday.        From May 1 to July 31, enterprises in the Guangzhou Customs district imported eligible goods worth over 730 million yuan, with tariff reductions exceeding 80 million yuan. Imports from 20 African countries not classified as least developed accounted for 470 million yuan, with tariff savings surpassing 50 million yuan.    Zhang Yazhou, head of the Rules of Origin Management Section of Guangzhou Customs, said the electronic data from certificates issued under this system can be transmitted in real time to China's customs clearance system, allowing enterprises to import without submitting paper certificates.    Guangzhou Customs has streamlined clearance procedures and implemented 24-hour smart clearance to facilitate trade. In the first half of this year, Guangzhou Customs handled 76.39 billion yuan in imports and exports with African countries, up 25.3% year on year.    (By Tang Yuxian)                    。

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